Adding Apps w/Multiple Executables: Winamp

"The PortableApps Menu will also work with other apps. You just need to place their executables (exe files) in a directory "next to" the PortableAppsMenu directory."

Using Winamp as an example: I installed Winamp to the PortableApps directory. The installation created a single directory ('Winamp') inside the PortableApps directory. When I then 'refreshed app icons' there were three icons related to Winamp on the start menu, because the Winamp directory has three executables. I only need one executable...for winamp.exe, which launches the program.

I tried moving the Winamp program directory outside the PortableApps directory, and copying just winamp.exe to a directory inside the PortableApps directory. That put the right icon on the start menu, but Winamp won't start under those circumstances. I also tried placing a shortcut to winamp.exe into a Winamp directory inside the PortableApps directory, but that doesn't place an icon on the start menu.

So...how can I launch Winamp from the PortableApps start menu?