How to add a non-PAF program into launcher menu?

Checked forum, haven't found anything relevant.

So, I have a few nice standalone portable programs and I just want to add links to .exe in PA launcher menu. No need to pack them in .paf (and some of them doesn't allow that, like password keeper program).

Is there a simple way to do that? Like an archive with complete folder structure and one file to insert path to exe?