VLC Portable Launcher prevents multiple instances

I have cleared checkboxes in Preferences...
I know it's the launcher because I can double-click the VLC.exe and it opens up another instance, but not through the PortableApps Menu, and not through the VLCportable.exe.

Readme.txt does not indicate how to allow multiple instances as in firefoxportable.

What can I do to make this work?
Now that the user interface has been redone, this is the media app I prefer to use.

Thx.