64 bit Reg Help

I am running a 64bit program.
and when i run the PAF or even a batch file
this key, wants to go to the ....
HKEY_LOCAL_MACHINE\SOFTWARE\Wow6432Node\new\new

I need it to go to....
HKEY_LOCAL_MACHINE\SOFTWARE\new\new

I dont get it...when i run the key manuely it gos were it shoud!
here is my script

RunAsAdmin=force
[Activate]
Registry=true

HKLM.reg:
HKEY_LOCAL_MACHINE\SOFTWARE\new\new

ini file:
[RegistryKeys]
HKLM=HKLM\SOFTWARE\new\new

thanks for any help this is my first 64-bit....