Firstly I just want to say thank you to all the developers behind PortableApps, it's awesome.
I've used PortableApps for years but not on USB for a very long time. In 2017 when a capable smartphone is incredibly cheap (and tablets and laptops only slightly less so) carrying software on a USB stick is mostly limited to people who work in PC repair, maintenance/support.
That being said the PortableApps platform is indeed brilliant . It's brings everything that's great about a Linux repository to Windows. Plus the added security benefit of never having to give (most) programs admin rights, ever.
The fact there portable is not a selling point to most people but the idea of a universal software repository has been a hit with Android (Google Play), iOS (App Store) and Linux for years. It would be a God send for the non-technically minded billions that use WIndows everyday.
Has this been considered? A rename/rebrand to become the free software "App Store" of Windows.
Like I said PortableApps is nothing less than brilliant but the name and USB/portable branding is confusing and a put off to many that would actually love it.