Launch App with flags?

This is mainly for applications that ARNT in the portable apps store. So targeting single.exe files,

Is it possible to pass a directory flag to it? for example. I want a program to open in a folder, so if i were to run it with cmd i would use program.exe C:\Folder

is is possible to do this to apps? or would i have to compile a EXE to launch another EXE like this?

<em>[EDIT] Moved to appropriate forum - mod GC</em>