Once i have a program as a Portable Apps specification
how do i publish it on your site?
And dose it cost any money to publish?
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First we would need to define Publish
Second it generally would be released in development stages to be tested for portability.
What is the license on it?
This age may help and lead you in right direction.
https://portableapps.com/development
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Is the app open source, or freeware with a license that allows repackaging and redistributing?
If so, you are welcome to post it in the Beta Testing section of the forum as soon as you are ready, just be sure to read this thread and the articles it links to.
Is the app freeware but the license doesn't allow repackaging or redistributing?
Just be aware that while making an online installer may sound like the easier option from what I have said above, there are specific technical limitations to online installers, and many users do prefer offline installers.
Is the app under a commercial or similar license?
If you are not the developer of the base app and are unsure of the license
Just link us to the homepage of the app, and we should be able to help you figure it out.