Custom icon not loading (Win10)

Short version:
Is there a way to force Windows 10 show the custom PortableApps icon instead of the default flash drive icon?

Long version:
It's been a long time my computer shows the boring icon to my flash drive. As my present flash drive content was copied from an old drive, and it was copied from an older drive... I thought I ghad done something wrong with Autorun file or erased the nice looking usb.ico. Now a fresh install of Platform has shown the same problem.
Anyone knows how to force Win10 to show the custom icon again?

Thanks a lot.