Two things:
1 - a run command like is there on the normal window start menu.
2 - ability to run without the tray icon, just a standard minimize to the toolbar. If there is an option to run without the tray icon then the menu could be used as the start menu in a windows PE environment ot run tools from a bootable cd\ufd. Great uses for diagnosis and repair of systems and you could still use it the portable apps from within the existing OS.