Re-name , Re-brand - The free software "App Store" of Windows.
Firstly I just want to say thank you to all the developers behind PortableApps, it's awesome.
I've used PortableApps for years but not on USB for a very long time. In 2017 when a capable smartphone is incredibly cheap (and tablets and laptops only slightly less so) carrying software on a USB stick is mostly limited to people who work in PC repair, maintenance/support.